Option-E Paris: Disruptive Entrepreneurship

Entry Level: Current master-level students
Start of the Programme: September
Duration: 4 months
Language Of Instruction: English


Option E on the Paris campus is a complete immersion into entrepreneurship. Option E is more than just a series of courses, it is an intense experiential journey that requires availability, team spirit and a great generosity of effort. The pedagogical methods of this specialisation are essentially interactive and are based on solving real challenges. This requires participants to be curious, willing to adapt and proactive. Effectiveness, usefulness and satisfaction therefore depend on their strong intrinsic motivation. Join this specialisation if you are ambitious, curious, open-minded and if you are looking to live a real entrepreneurial journey.

What you'll experience

Building Blocks

    “Because entrepreneurs are closer to artists than any profession, we should look at how artists are trained to rethink the way we train entrepreneurs” (Steve Blank, Co-Founder of Lean Startup , Adjunct Professor Stanford)

    The world is highly improbable. From Covid-19 to the Anthropocene, it is difficult to predict what our life will look like in the years to come. In such a context, the optimization of old recipes is not enough. We need to challenge what we do and why we do it. Artists do this. They do not optimize; they do not follow the rules. Quite on the contrary, they question what is to propose alternatives. Their art pieces not only change the cultural climate, they also influence core practices in design, architecture or business.

    This course will explore the key design strategies: visualization, simultaneous engineering, prototyping, co-creation, scenarios, voyaging, concept design, conjecture testing, rapid conceptualization, trial launching, metaphoring and storytelling.
    This course explores the fundamental concepts of entrepreneurship. We will develop an understanding of entrepreneurship as a broader phenomenon stressing a variety of problem spaces and we will discover and discuss insights from entrepreneurial expertise and how it informs the idea of uncertainty management.
    Entrepreneurship does not happen in a vacuum. To understand entrepreneurship you have to understand entrepreneurial ecosystems. By engaging and interacting with typical players of a specific ecosystem like Paris, Berlin or Stockholm, the course will offer participants insights into state-of-the-art trends in digitalization, technology, incubation, acceleration, company building, and industry developments.
    This course is an introduction to entrepreneurial finance for students of entrepreneurship. We will explore basic concepts of finance and how they must be applied, and sometimes adapted, to boost resilience in the fast-changing, unpredictable environments common to entrepreneurial ventures. Core concepts, illustrative cases, in-class exercises, and fieldwork are relevant and useful to anyone aiming to build an economically viable business or project, whether in the for-profit or not-for-profit sectors, and whether in an early-stage start-up or within a multinational corporation.
    This course is dedicated to the human challenges of business creation: the major issues of HRM for entrepreneurship, whether it be the strategic recruitment of the first employees, the implementation of an evaluation policy or the management of working conditions.

    This course is intended to train students to manage others in a new company and/or in innovative structures. It also helps students to think about themselves as entrepreneurs by introducing the concept of personal branding.

    This course has two main objectives. First it discuss the reasons why entrepreneurs have to pitch, what pitching really is and the fundamental idea behind pitching. Secondly it will help participants to create and deliver a pitch, that is to say a short and convincing message designed to gain support for their project. They will use the FAST DESIGN method, a combination of storytelling and design techniques to clarify complex ideas and value propositions.
Studying Option-E, it's working on various projects and innovation trends with people from different backgrounds: designers, researchers, engineers. You have to be flexible or you will learn how to. And that's cool, for sure! Louise Brosset

Want to know more?

Juana Peralta Programme Manager Option-E Paris