Tag: Effectuation

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Uncertain times: What we can learn from entrepreneurs

COVID-19 is massively changing our world and presents extreme challenges for our health and wellbeing, our health-care systems, public life, businesses – and thus to all of us individually, in various ways. In this article, I as an entrepreneurship researcher focus on what I know best: entrepreneurs, who have unique ways in handling times of crisis and uncertainty. For anyone who is not directly impacted by severe illness, the loss of loved ones, high financial constraints or domestic abuse or other sources of extreme despair and anxiety, their decision-making logics might provide support in navigating these stormy seas.